Japanese Straightening & Perms

How We Do Perms and Straightening

Japanese straightening permanently relaxes the hair's natural curl or wave, giving a straight result that grows out from the root rather than reverting with humidity or washing. A perm works in reverse — the same bond-breaking chemistry reformed around rods to create curl or wave where there wasn't any. Pricing for both starts from the listed rate and is confirmed at consultation based on hair length and condition.

Japanese straightening suits hair that's naturally very curly, frizzy, or coarse, and clients who want a lasting straight result without relying on daily heat styling. Perms work on most hair types, though very damaged or heavily chemically treated hair may need to be in better condition before going ahead. Both services require a short consultation at the start of the appointment — not a separate charge, just a conversation to look at your hair, talk through what's achievable, and confirm the timing is right.

Japanese straightening is permanent at the root: new growth comes in with your natural texture and the treated lengths stay straight until cut away. Perms typically ease after three to six months. Aftercare matters for both — sulphate-free shampoo, avoiding heat on wet hair in the days following the service, and keeping ends trimmed as the result grows out. If you're managing frizz but aren't after a permanent structural change, our keratin treatment is worth comparing.